Fashion film / TV Commercial for Asics AW 2018 line of shoes directed by Ruth Hogben and Andrea Gelardin. The concept is an homage to Stanley Kubrick’s 2001.
Producer of the film/commercial. As a creative technologist and filmmaker, in addition to producing the shoot, I also served as a technology translator between the installation artists and the film crew. The fabricators needed to figure out how to mount an Arri Alexa Mini to the 22 foot human hamster wheel. And the film crew needed to understand how to work with neopixels and a 30,000 lumen projector as light sources.
3. FINAL WHEEL AND SCREEN ON SET
DIRECTORS’ TREATMENT EXCERPTS: